DESIGN EXPLORATION / V2Compare V1 — Connected Editorial

Operations & Growth Systems Strategist

Your BusinessIs Growing.Let’s Make Sure the Way It Runs Can Keep Up.

I help coaches, course creators, consultants, and growing online businesses streamline their operations, automate repetitive processes, and grow through strategic Meta advertising.

Work with me on one focused area or a combination of services based on what your business actually needs.

STRATEGY FIRST.SYSTEMS THAT MAKE SENSE.GROWTH WITH INTENTION.LOOK BEHIND THE SCENES

01Friction signals / Sound familiar?

When Growth Starts Creating More Work Instead of More Freedom

Your business is moving forward, but behind the scenes, things may feel harder to manage than they should.

  • Following up repeatedly just to keep projects moving
  • Repeating tasks that could be automated
  • Using several tools that do not work well together
  • Losing track of leads or relying on inconsistent follow-up
  • Managing launches with too many scattered details
  • Running ads without a clear research, creative, or testing strategy

You need to understand what is creating the friction, what should be fixed first, and what kind of support will make the biggest difference.That is where I come in.

02Three ways to move forward

Strategic Support Where
Your Business Needs It Most

Operations, automation, and advertising work together. You can start with one service or combine them around your priorities.

01 / RUN BETTER

Business Operations & Online Business Management

I help bring structure to the people, projects, processes, and priorities behind your business so work moves forward with greater clarity and less dependence on you.

Project and launch coordination · Workflows and SOPs · Team accountability

FOR YOU IF

Your business has outgrown informal processes and you need stronger structure, coordination, and accountability.

TOOLS I USE
  • Asana
  • Airtable
  • GoHighLevel
  • Kajabi
02 / WORK SMARTER

AI Automation & Systems

I help reduce unnecessary manual work by improving workflows, connecting platforms, and introducing AI or automation where it solves a real business problem.

Workflow automation · Connected platforms · AI knowledge systems

FOR YOU IF

You or your team keep repeating the same steps, leads are slipping through gaps, or your systems create more work than they remove.

TOOLS I USE
  • GoHighLevel
  • Zapier
  • ConvertKit
  • Kajabi
  • Airtable
  • Claude
  • Lovable
03 / GROW STRATEGICALLY

Meta Ads Strategy & Management

I approach Meta Ads through research, customer understanding, creative strategy, structured testing, and data, not simply campaign setup.

Research and strategy · Creative direction · Testing and optimization

FOR YOU IF

You have a validated offer and want a stronger advertising strategy, clearer testing priorities, and more informed decisions.

TOOLS I USE
  • Meta Ads Manager
  • Meta Business Suite
  • Meta Ad Library

The tools listed are examples, not limits. Working across platforms has made it easier for me to learn and navigate similar tools—and choose what fits your business.

Let’s Talk About Your Business

What It Looks Like When You Say Yes

Less Guessing.
More Clarity
Behind the Scenes.

FROMTO
Scattered.Structured.
Unclear.Visible.
Reactive.Intentional.

The solution should fit your business,
not the other way around.

Working together could look like:

  • Knowing which operational problem needs attention first
  • Having clearer processes, responsibilities, and priorities
  • Spending less time on repetitive manual work
  • Creating a more consistent journey for leads and clients
  • Managing projects and launches with better visibility
  • Making advertising decisions based on research and data
  • Building systems that support growth instead of becoming another thing to manage

03Selected Work / The evidence

A Look at the Work
and the Thinking Behind It

Real campaign evidence, operational thinking, and confidentiality-safe systems demonstrations.

GROWTH / PROJECT 01META ADS STRATEGY & MANAGEMENT

High-Ticket Course
Lead Generation

10,924Website Leads
$2.55Average CPL
$27.8K+Ad Spend
1.2M+Accounts Reached

3 Lead-Conversion Campaigns

THE CHALLENGE

Generate a consistent volume of leads for a masterclass funnel introducing prospects to a high-ticket online course.

WHAT I DID

I led the campaign from research and strategy through targeting, setup, creative direction, and ad copy. I managed ongoing testing, optimization, and reporting to refine lead acquisition.

THE OUTCOME / IMPACT

Generated 10,924 website leads at an average $2.55 cost per lead across $27.8K+ in ad spend, reaching more than 1.2 million accounts.

Client and campaign details withheld for confidentiality.
PROJECT TOOL
  • Meta Ads Manager
Explore Meta Ads Portfolio
OPS / PROJECT 02BUSINESS OPERATIONS & OBM

Course Launch Operations
& Project Management

THE CHALLENGE

A multi-stage digital course launch required coordination across content production, marketing, platform setup, the customer journey, launch execution, and post-launch activities.

WHAT I DID

I organized the launch into clear phases, priorities, deadlines, dependencies, and responsibilities, creating one centralized workflow for coordinating the moving pieces.

THE OUTCOME / IMPACT

Created a more organized launch process with clearer visibility into priorities, ownership, progress, and next steps.

PROJECT TOOL
  • Asana
Portfolio demonstration recreated from my experience managing real client projects. Details have been modified to protect client confidentiality.
SYS / PROJECT 03AI AUTOMATION & SYSTEMS

AI-Powered Peptide
Knowledge Hub

Organized knowledge.
A more accessible experience.

THE CHALLENGE

Buyers and prospective customers needed an easier way to find and understand peptide-related information without searching through multiple resources.

WHAT I DID

I created and structured a peptide knowledge library and built an AI chat experience that answers questions based on that knowledge base. I also organized supporting educational resources and tools into an accessible, searchable experience.

THE OUTCOME / IMPACT

Created a centralized self-service knowledge experience that makes relevant information easier for buyers and prospective buyers to find and navigate.

PROJECT TOOLS
  • Claude
  • Lovable

Peptide Business · Client identity withheld for confidentiality.

KNOWLEDGEStructured librarySYSTEMAI assistantINTERACTIONQuestion & answer
Recreated from supplied project screenshots for privacy. Identifying and sensitive text has been obscured; original client materials are not displayed.
See something your business could use?Discuss Your Project

04The SCALE Method™

Connect the Dots.
Build What Comes Next.

A practical framework for finding the right next step. We use the stages relevant to your business—not a rigid package you have to fit into.

  1. 01 / DIAGNOSED

    SSpot the Bottlenecks

    Identify what is slowing the business down, creating unnecessary work, or limiting growth.

  2. 02 / PLANNED

    CCreate the Strategy

    Turn the findings into a focused plan based on your goals, priorities, and resources.

  3. 03 / ALIGNED

    AAutomate & Align

    Improve workflows, clarify responsibilities, connect systems, and automate where it makes sense.

  4. 04 / ACTIVATED

    LLaunch & Lead Growth

    Put the plan into action through operations, systems, launches, Meta Ads, or the right combination.

  5. 05 / IMPROVED

    EEvaluate & Evolve

    Review what is working, learn from the process and data, and improve what needs attention.

The goal is not to make your business look more sophisticated.
It is to make it work better.

About Me

I’m the Person Who Wants to Know Why the Task Exists

Krisfelle Dyan Aljibe smiling at her desk beside her laptop
Based in the Philippines

I’m Krisfelle Dyan Aljibe, an Operations & Growth Systems Strategist.

I like understanding how the pieces fit: why a process exists, who depends on it, and what could make it work better.

2014–2021 Education & Leadership
College instructor, then department chairperson from 2018. Coordination, structure, and accountability became a familiar part of my work.
2021–Present Online Business Support
Supporting online businesses as a virtual assistant across operations, systems, and marketing. Today, I bring that experience together through Business Operations, AI Automation, and Meta Ads.
FAMA PH Elite Certified Meta Ads Strategist badge

Certified Meta Ads StrategistFAMA PH Elite

Because technology should simplify your business, not give you another dashboard to babysit.

06In their words

What Clients Say About
the Way I Work

FROM THE PEOPLE I’VE WORKED WITH

“I’d explain something once and she would not only understand it but apply it right away, often improving the process on her own.”
Brett B.Business Owner · Real Estate
“She organizes my brain (seriously quite the task), understands where you all are headed, where to find things, and how things work around here.”
Lisa M.Online Course Creator
“You are doing amazing on Project Coordination! Keep up the good work! I appreciate you.”
Joanna S.Agency Owner · SaaS

07Your next move

Ready to Make the Business Behind Your Business Work Better?

You do not need to diagnose everything before reaching out.

Email me about what’s happening in your business, or book a call to talk it through. We’ll explore the most relevant next step and whether I’m the right person to support it.

LET’S TALK

Prefer to talk it through?

Choose a time that works for you. We’ll talk about your business, your priorities, and the support you need.